La FRENCH TOUCH: History of French Star Wars Merchandising 1977-1986: Unofficial book Book PDF, ePub eBook

Join our eBook service for unlimited books & audiobooks. Get a free 7 day subscription! ↓↓↓↓↓


Book Descriptions:
The release of “Star Wars”™ in 1977 brought an incredible opportunity to completely reinvent promotional and marketing strategies through film-related merchandising. Star Wars products hit the market from the very beginning, culminating with the release of “Return of the Jedi”™ in 1983, which enabled consumers to buy almost anything they desired. France was among the very first countries to have Star Wars-related merchandise at retail, including some items exclusively designed for the domestic market before the progressive standardization of products was implemented across Europe. This unofficial book is the outcome of years of research spent to identify all of these items and their history. It presents the author’s point of view in the broader context of the 1980s, and re-examines the response the movies received, through a wide selection of documentary references and photos of French merchandise – some heretofore unreferenced or thought to exist only in myth. This book allows the reader to follow and analyze the development of the merchandising and marketing methods associated with this world-famous license. It features photography of most of the merchandise such as costumes, displays, food premiums, games, library and activities, magazines, novels, posters, records, retailer items, toys, viewers… along with their related promotional items, documents, catalogs and advertising. This book will appeal to all generations of Star Wars fans, as well as to collectors, nostalgia buffs, and anyone curious to relive the evolution of the merchandising and marketing of the Star Wars license in France.

La FRENCH TOUCH: History of French Star Wars Merchandising 1977-1986: Unofficial book by Stephane Faucourt

From reader reviews:

Pearl McLean:

The book La FRENCH TOUCH: History of French Star Wars Merchandising 1977-1986: Unofficial book make one feel enjoy for your spare time. You should use to make your capable considerably more increase. Book can being your best friend when you getting strain or having big problem together with your subject. If you can make reading through a book La FRENCH TOUCH: History of French Star Wars Merchandising 1977-1986: Unofficial book to get your habit, you can get a lot more advantages, like add your capable, increase your knowledge about several or all subjects. You are able to know everything if you like start and read a reserve La FRENCH TOUCH: History of French Star Wars Merchandising 1977-1986: Unofficial book. Kinds of book are a lot of. It means that, science book or encyclopedia or others. So , how do you think about this e-book?

Daniel Campbell:

Playing with family inside a park, coming to see the marine world or hanging out with good friends is thing that usually you will have done when you have spare time, and then why you don't try matter that really opposite from that. One activity that make you not feeling tired but still relaxing, trilling like on roller coaster you are ride on and with addition of knowledge. Even you love La FRENCH TOUCH: History of French Star Wars Merchandising 1977-1986: Unofficial book, you can enjoy both. It is excellent combination right, you still want to miss it? What kind of hang-out type is it? Oh can happen its mind hangout men. What? Still don't get it, oh come on its identified as reading friends.

Gordon Rollins:

Your reading sixth sense will not betray you, why because this La FRENCH TOUCH: History of French Star Wars Merchandising 1977-1986: Unofficial book e-book written by well-known writer who knows well how to make book that can be understand by anyone who read the book. Written with good manner for you, still dripping wet every ideas and composing skill only for eliminate your personal hunger then you still uncertainty La FRENCH TOUCH: History of French Star Wars Merchandising 1977-1986: Unofficial book as good book not just by the cover but also by the content. This is one e-book that can break don't ascertain book by its cover, so do you still needing a different sixth sense to pick that!? Oh come on your examining sixth sense already told you so why you have to listening to one more sixth sense.

Beth Call:

As a pupil exactly feel bored to reading. If their teacher expected them to go to the library or even make summary for some book, they are complained. Just little students that has reading's heart or real their leisure activity. They just do what the educator want, like asked to go to the library. They go to right now there but nothing reading critically. Any students feel that looking at is not important, boring in addition to can't see colorful images on there. Yeah, it is to get complicated. Book is very important for yourself. As we know that on this era, many ways to get whatever you want. Likewise word says, many ways to reach Chinese's country. So , this La FRENCH TOUCH: History of French Star Wars Merchandising 1977-1986: Unofficial book can make you experience more interested to read.