The Marketing Plan Handbook (4th Edition) Book PDF, ePub eBook

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Book Descriptions:
A step-by-step guide to creating a customized marketing plan.

The Marketing Plan Handbook is the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customized marketing plan.

The fourth edition includes dozens of new examples, a new conceptual model, and current coverage of the latest developments found in marketing today.

The Marketing Plan Handbook (4th Edition) by Marian Burk Wood

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